Nicky Arthur - Owner

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Having worked in the industry for the past 18 years, Nicky has built a renowned reputation for herself as one the leading experts in luxury-lifestyle public relations. As previous Director of Communications for Cape Town Tourism, her relationship with top tier media stands her in good stead within the media landscape, ensuring positive and strategic exposure for her diverse portfolio of clientele such as Azura Retreats, Thornybush, Qantas and Karkloof Safari Spa.

  • Gill Gernetzky - CPT Account Director

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    Gill completed her Advanced Marketing Management diploma from the Institute of Marketing Management in 1995 and has seventeen years’ experience in the public relations and communications industry. She has managed and directed clients such as Nedbank, the IMF, Unisa, Virgin Mobile and SAB and has managed trade and tourism development in South Africa for the Government of Dubai Department of Tourism and Commerce Marketing, the Australian Tourist Commission and the Swaziland Tourism Authority. 

  • Sara Needham - JHB Account Director

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    Sara completed her Advanced Diploma in Marketing and Advertising Communications at Red & Yellow in 2005 and has twelve years’ experience in the advertising, marketing and communications industry in London and South Africa respectively. She has managed clients such as Nedbank, Liberty, Hollard, Orange & Hertz. She recently owned and managed a niche luxury handbag company, Bloss & Co, as a passion project for the past 3 years. She has also written reviews for 'The Times' & 'Perfect Hideaways'.

  • Shelley Martin - Content Director

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    Over the past 9 years, Shelley has worked with exclusive brands such as Dermalogica, Ironman South Africa, SAB, WTM Africa, Dubai Tourism, ASATA and Visit Britain. She has helped launch successful national and international PR campaigns. Shelley has a diverse working background, harnessing her expertise in Public Relations and Marketing.

  • Sheila Afari - Influencer Expert

    Over the past 9 years, Sheila Afari has worked in the events, fashion, lifestyle, technology and entertainment space; having created a niche market for herself, servicing clients in territories such as the UK, New York, Los Angeles, Nigeria, Ghana, Kenya, Botswana, Mozambique, Cameroon, Zimbabwe and South Africa.

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